Weight Watchers Attempts to Jump on the Body-Positive Bandwagon, Face-Plants Instead


We’re all for stuff that gets us pumped up about loving our bodies— even commercials—but sometimes it’s obvious that brands don’t quite get it. Body positivity is about embracing your body and celebrating its beauty, NOT about shaming it for something it “can’t” do, “can’t” have, or “should” look like. That’s why this new Weight Watchers Australia ad totally misses the mark: